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Terms of Service

Last updated: 2025-01-21

1. Acceptance of Terms

By using PushPal's WhatsApp Business services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these terms, please do not use our services.

2. WhatsApp Business Messaging

Service Description

  • We provide WhatsApp Business messaging services for customer communication
  • Our services operate under WhatsApp Business API terms and policies
  • All messages are subject to WhatsApp's Business Messaging Policy

Message Templates

  • Business-initiated conversations use WhatsApp-approved message templates
  • Template approval is managed by WhatsApp, not PushPal
  • We cannot guarantee template approval or delivery

24-Hour Window

  • We can respond freely within 24 hours of your last message
  • Outside this window, only approved templates can initiate contact

3. User Consent and Opt-In

Explicit Consent Required

  • You must explicitly opt-in to receive WhatsApp messages from us
  • Consent can be given through our website, app, or other approved methods
  • We maintain records of your consent for compliance purposes

Opt-Out Rights

  • You can opt-out at any time by replying "STOP" to any message
  • Visit our opt-out page to unsubscribe
  • Contact us directly to remove your number from our messaging list

4. Acceptable Use

Permitted Uses

  • Legitimate business communications
  • Customer support and service inquiries
  • Transactional notifications (with consent)

Prohibited Uses

  • Sending spam, unsolicited, or promotional messages without consent
  • Sharing illegal, harmful, or offensive content
  • Attempting to circumvent WhatsApp's policies
  • Using the service for fraudulent activities

5. Service Availability

Best Effort Service

  • We strive for high availability but cannot guarantee 100% uptime
  • WhatsApp Business API availability affects our service
  • Message delivery depends on recipient's WhatsApp status

Service Limitations

  • WhatsApp may rate-limit or restrict messaging
  • Account suspension by WhatsApp affects service delivery
  • Network issues may cause delays or failures

6. Human Support and Escalation

We provide multiple escalation paths for customer support:

  • In-chat support: Request human agent during business hours
  • Email support: support@pushpal.com
  • Phone support: Available on our contact page
  • Web support: Submit tickets through our website

7. Data and Privacy

  • Your use of our service is subject to our Privacy Policy
  • We comply with GDPR, CCPA, and applicable data protection laws
  • WhatsApp's privacy policy also applies to your data

8. Limitation of Liability

To the maximum extent permitted by law:

  • We are not liable for indirect, incidental, or consequential damages
  • Our total liability is limited to the amount paid for our services
  • We are not responsible for WhatsApp Business API limitations or outages
  • Message delivery is not guaranteed due to third-party dependencies

9. Intellectual Property

  • PushPal retains ownership of our platform and services
  • You retain ownership of content you send through our service
  • WhatsApp and WhatsApp Business are trademarks of Meta Platforms, Inc.

10. Termination

By You

  • You can terminate service by opting out of messages
  • Account closure requests can be made through our contact page

By Us

  • We may suspend service for violations of these terms
  • WhatsApp Business API suspension affects our ability to serve you
  • We will provide reasonable notice when possible

11. Changes to Terms

We may modify these terms from time to time. We will notify you of changes by:

  • Posting updates on this page
  • Sending notification through WhatsApp (if legally required)
  • Email notification to registered users

12. Governing Law

These terms are governed by the laws of England and Wales. Any disputes will be resolved in the courts of England and Wales.

13. Contact Information

For questions about these Terms of Service: